Corporate Focus on Hunger by Yum Brands

New York Times-- Yum Brands Puts Focus on Hunger Relief  By Andrew Adam Newman

CORPORATE philanthropy may seem straightforward, with companies cutting checks to grateful charities, then receiving nothing but plaudits from consumers and the media.  That was far from the case in 2010, however, with Buckets for the Cure, when KFC announced that for about five weeks it
would serve its chicken in pink buckets and donate 50 cents for every bucket sold to Susan G. Komen for the Cure.  Read more.